![]() It’s not particularly good (being complimentary, there) and given its barely-deceased status, it doesn’t even have nostalgia going for it. I’m just genuinely confused as to how Smorz could have generated the comeback clamoring it did. I know lots of people won’t agree, and that’s cool – they got their comeback victory. I think this cereal should have stayed dead. The flavor compromise just leaves in this awkward, unsatisfying middle ground. The graham flavor is odd – it strikes a balance between “real” graham cracker flavor and the more artificial Golden Grahams flavor. Unfortunately, you get that cheap, crummy Cocoa Puffs-esque cereal chocolate flavor. You get chocolate, graham, and marshmallow – it’s s’mores. Give me the dry Lucky Charms marshmallows all day, but the weird fake mini-marshmallows are often off putting. Thankfully, this change is something I prefer, as these are the more “real” cereal marshmallows, of which I am not a fan. Fans Speak, Kellogg's Listens and This Fan Favorite Returns to Shelves in January. I know a cereal’s box won’t always indicate exactly how it will look in the bowl, the size of the marshmallow compared to the cereal pieces on the box, versus how they actually compare, borders on criminally deceptive: Rumors Revealed: Yes, Kellogg's Brings SMORZ Cereal Back. It came out in 2003, which was way too late for a cereal to be named “Smorz”. Also, that name is just awful.ĭespite the box’s appearance, and that name, the cereal surprisingly did not come out in the 90’s. Smorz cereal falls into a different category than Surge or French Toast Crunch, in that I know I never had it, never had an interest in it. I don’t even remember if I ever actually had French Toast Crunch during its original run. I wasn’t too hyped on the return of Surge or French Toast Crunch, because I was never super into either of them when they originally came out. We’ve seen this with Surge, French Toast Crunch, probably other stuff I’m too lazy to remember, and now Smorz cereal. Or the other side of that, our innate desire to complain online has become rewarded, now numerous times, by a product’s re-release. In recent years, popular products like General Mills' Dunkaroos and Kellogg's Smorz cereal have returned to grocery shelves.Apparently, looking online to see what product’s discontinuation people are complaining about has become a viable business method. ![]() It joins a Jumbo Snack lineup that includes jumbo versions of Kellogg’s Froot Loops, Apple Jacks, Corn. The s'mores-flavored cereal snack will come in multipacks of 12 0.42-oz pouches for a suggested price of 5.49. According to Mintel’s Trend Driver Global survey reported by IFT, 71% of consumers enjoy things that remind them of their childhood. Kellogg's Smorz cereal gets the 'jumbofied' treatment with the upcoming release of new Smorz Jumbo Snax starting in April 2021. These relaunches by General Mills and Kellogg not only feed into a cereal's second life as a snacking favorite but also consumers growing appetite for nostalgia. In September, the company also released new versions of Trix, Cocoa Puffs, Golden Grahams and Cocoa Crisp, using the original recipes from the '80s. The company reported a 10% increase in cereal sales during Q1 2020. For snacking, General Mills released Remix Snack Mixes, which combine different cereals in one box. It also pointed out that currently 54% of consumers say healthfulness matters more now in their food choices than it did 10 years ago.Ĭompetitors like General Mills are also getting in on the cereal boom. According to a report from the International Food Information Council, nearly 80% of consumers consider whole grains to be a healthy ingredient. Frosted Mini-Wheats Cinnamon Roll, Special K Blueberry and Raisin Bran Toasted Oats and Honey were all developed with whole grains as the central ingredient. In late 2020, the company released three cereals with a better-for-you angle. It’s not just sugary breakfast items hitting the market from Kellogg. Both were inspired by the Little Debbie treats of the same name. For those looking for sweeter options for either breakfast or just a nibble, Kellogg released an Oatmeal Creme Pies cereal, while a Cosmic Brownie cereal will be available this May. In May, it launched Jumbo Snax, which is specifically designed to be consumed as a quick snack. ![]() This growth may have allowed for more experimentation. ![]() Kellogg’s latest addition to the breakfast aisle comes as its cereal sales rose almost 10% in North America for the 39 weeks ending Sept.
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