The more companies know about their customers' purchasing habits, the more effectively they can market to them and service them. What better way is there to welcome customers back into stores and shops then rewarding them for their loyalty?ĭigital wallets are also beneficial to businesses that collect consumer data so they can not only personally target consumers through loyalty programs and promotional offers, but they can also understand overall buying habits, stock up on the proper inventory and even optimize their workforce for busy times throughout the day. For instance, the Starbucks pay app, Target's Wallet and Amazon Pay are digital wallets that offer perks like loyalty points and coupons. Some digital wallets not only afford ease of use, but also offer customers rewards and perks for using them. They also offer another option to pay when shopping online (think PayPal) or at the gas station using a phone (think Apple Pay). Let's take a look at digital wallets for example as one of the most convenient ways to purchase goods and services.ĭigital wallets largely eliminate the need to carry a physical wallet by storing all of a consumer's payment information securely and compactly. I'm not saying cash is going away, but given our new contactless way of life, there are more convenient ways to make payments these days. By using digital payments, consumers can make safe transactions without using cash. How many of us have moved to using contactless payments during this pandemic? Whether it's using a digital wallet (or e-wallet), a card-not-present payment such as how we pay for our Amazon or Instacart food and goods, a private label debit app on our phone or the use of ACH, mobile and digital payments are here to stay.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |